Search Engine Optimisation Training, Consulting and Managed Services
Search Engine Optimisation (commonly known as SEO) is a component of Search Engine Marketing, and is essential in ensuring a website which ranks well organically for certain keywords and keyword phrases on Google as well as other search engines like Bing, Yahoo, Ask and all the others.
There are certain things that help a search engine like Google rank your website in search results and these algorythms are what Google uses to decide which sites are more valuable than others and which therefore deserve a higher ranking. Website Success has a team of expert Internet Marketing Consultants who stay on top of the latest news and changes to algorythms and work with our clients to ensure that the most modern techniques and strategies are being used to help their websites continue to rank well in organic search results.
Some basic SEO considerations include:
- Links: both to and from your website as well as internally within the website itself. Links to and from high qualitywebsites which are relevant to your website’s content tend to have higher value – so for example, a link from a government site about immigration to an immigration lawyer’s website would be very good for the lawyer’s ranking whereas a link from a cafe in a different city, for example, will not have as great of an impact. Buying links and linking to random sites are not best practice techniques for link building.
- Tags & Meta Data: This is information that the search engine reads in order to determine what the website is about. It is essential that keywords and keyword phrases are reflected in these areas.
- Content: All content should be keyword and keyword phrase rich though the copy should read well and not be overstuffed with content. Website Success’ copy writers know how to strike the perfect balance between search engine friendly and userfriendly.
- Properly Structured URLs for all pages: The URL (address) of each page should be logical, simple and free from complex numbers, symbols and letter sequences to help search engines and visitors navigate their way through the website.
SEO is an ongoing process which involves researching, testing, updating, adjusting and adding to the above elements. Consistent attention needs to be given to SEO including pursuing link building via things like article marketing, social bookmarking and directory submission.
It can all be a little much to keep tabs on for busy business owners, so Website Success offers managed service SEO packages whereby Website Success’ Internet experts manage all elements of the SEO strategy to ensure optimal performance. For the clients who want to be more hands on with their SEO strategies, Website Success also provides training and consulting to keep clients on the right track.
For more information on Website Success’ Search Engine Optimisation packages to suit businesses of every size, description and budget, contact us.
